The HKB / MA DESIGN offers you an individual course for design and design-research projects with a high degree of social relevance in the fields of Entrepreneurship and Research, as a full-time student (over 3 semesters) or as a part-time student (over 5 semesters).

What is the HKB / MA DESIGN all about?

The HKB / MA DESIGN is focused on developing your project from the first idea until it is ready for implementation. It offers you small classes for individual support, and provides you sufficient time to identify a socially relevant design problem or research question, to analyse the problem or state of research, to create innovative solutions or new knowledge, and finally to formulate a business concept or research plan.

You apply with an idea for a product, a service or a research project, or choose an idea from the advertised project proposals. The programme advises you in finding appropriate supervisors, and in designing your curriculum according to the specific needs of your project. 

What does the HKB / MA DESIGN mean by “Design with a social impact”?

The HKB / MA DESIGN puts the social relevance of design and research at the heart of things. The programme thematises the complex networks of relationships between human beings and objects and between people and the environment.

You thereby learn and apply creative and scientific theories, methods and tools that will enable you to develop innovative solutions to socially relevant problems and to increase the “social impact” of your project. These include, for example, planning, carrying out interviews, participatory observation, workshops, cultural probes, on-site inspections and “empathy tools”.

What is the result of my studies and what can I do after graduating from HKB / MA DESIGN?

On the “Entrepreneurship” track you will conclude your studies with a business concept for a design-based product or service that you can make the basis of a subsequent career. With your final project you can found your own company and apply for design grants or start-up support, in particular for DEAL, the Berner Designinitiative programme for excellent entrepreneurial design projects.

On the “Research” track you will conclude your studies with a research plan for a design research project that you will carry out in your subsequent career. With your final project you will apply for research support or for admission to a doctoral programme, in particular at the Graduate School of the Arts of the University of Bern and the HKB (via the specialised Master in Research on the Arts of the University of Bern).

The skills and competencies gained during your studies will increase your chances of achieving an attractive career as an independent designer, entrepreneur, or design researcher. 

#HKB @hkbmad #Infotag #tomorrow #comeandhavealook
15. Jan 19
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#HKB @hkbmad features #designfestivalbern. #call #for #entries #design #designwithsocialimpact #designentrepreneurship #weareallmadhere
09. Jan 19
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Minou Afzali, interim head of the #HKB / MA Design @hkbmad and professor for Design with Social Impact, was interviewed by #SRF #Kultur on #SocialDesign and the big question, how do we want to #live #tomorrow? Listen to it in full length under WIE #DESIGNT MAN DIE #WIRKLICHKEIT on srf.ch
20. Dez 18
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#HKB @hkbmad #looks for #designers #who want to do #design with #socialimpact. #APPLY #NOW #designwithsocialimpact #designresearch #designentrepreneurship #weareallMADhere #TheFutureOfDesign
05. Dez 18
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#HKB @hkbmad @ikontemplate Jonas Christen presents his project “How #real is real #enough“ at #junior #design #research #conference @headgeneve #Virtualreality #divedeep #landscape #stockphoto #students #dontgetlost in #VR
15. Nov 18
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#HKB @hkbmad student @maria.mahd presented her #project about the #affect #techniques used by IS in #photographs of #self-representation for the #purposes of #mobilisation of #young #adults. #junior #research #conference @headgeneve
15. Nov 18
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#HKB @hkbmad former student @mariusdisler presents his project @mikaficoffee at #junior #research #conference. Gebert Rüf foundation supports mikafi with #lotsofmoney. We are so #proud! #designentrepreneurship #startup #coffee #bean #roasting @headgeneve
14. Nov 18
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#HKB @hkbmad presents Pedro Moraes and his #lecture ”If you wish to make a #Macbook Pro from #scratch you must first #create the #universe“. #design #research #methods #festival
10. Nov 18
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#HKB @hkbmad presents #socialanthropologist Sandra Mooser at #design #research #methods #festival. Sandra #talked about the #social #side of #image #production and about #film as a #participatory and #selfempowering #method. Have a #look at the #nollywood #inspired #filmproject ”#Paradise in My #Mind“ by #african #migrants in #switzerland
10. Nov 18
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#HKB @hkbmad students at #work during the #designresearch #methods #festival 🤫
07. Nov 18
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#HKB @mad presents the #lecture and #workshop of Maya Ober and Anja Neidhard of @depatriarchisedesign about #critical #writing as a #feminist #practice of #design. They consider the works of @benedetta.crippa as a true #inspiration for their @approach. Thanks for joining us at the #designresearch #methods #festival!
07. Nov 18
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#HKB @madesign presents #workshop with Catalina Jossen Cardozo about #building a #sustainable #designer #shoemaker #customer #network with her #brand By Maria. #design #research #methods #festival
06. Nov 18
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